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Gold Family Grocery
PERSONAL PROJECT, 1940S PERIOD
Set in 1940, Mr. Maynard Gold operates a ground-floor grocery store in the heart of Brooklyn, New York. Although he spends most of his time welcoming his regular customers and stocking the shelves, at the end of the day he’s got a heart for travel and hopes to save enough money for him and his daughter to explore the natural wonders of the United States.
Using photographs, antique artifacts, and text references, I created a collection of items that might be found in the stock room and study of Mr. Gold.
Shop inventory, a can of peaches
Shop inventory, canned cherries
Close-up details of the can of peaches
Close-up details of the can of cherries
Shop inventory, a bag of coffee
An ad for trailer coaches for sale
A forgotten receipt from the grocery store
Front cover of Travel! Magazine
Interior spread of Travel! Magazine
The title font for Travel! Magazine was pulled from a reference book of handdrawn 1940’s decorative typefaces.
A response letter from Speedway Airlines
Shop inventory, a bag of flour
An airline timetable
A postcard of the Grand Canyon National Park
Close-up details of the airline timetable pamphlet.
⟡ STILL BROWSING? ⟡
ADDITIONAL WORK SAMPLES
Snack Vs. Chef
BRANDS & LOGOS
print materials
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LET’S STRIKE UP A CONVERSATION
Have some questions? Not sure where to start?Or just ready to roll? Shoot me an email and I’ll respond ASAP so we can get this show on the road.
Or if you’re anti-button, it’s just haley.a.koch@gmail.com