⟡
462 Halsey farm
PROMOTIONAL MATERIALS DESIGN
Based out of Bedford-Stuyvesant, Brooklyn, 462 Halsey Farm is a community garden that supports its neighborhood through agricultural education, fostering community & shared spaces, and providing mutual aid to community members in need. During my time as a garden member, I have provided design services to the garden in preparation for community events & outreach.
PROJECT SCOPE
Promotional Flyers Design
Social Media Assets Design
DESIGN DIRECTION
My intention behind the design of all 462 Halsey Farm materials is to accurately reflect the mission and tone of the garden, which is to provide a safe and supportive space (agriculturally and otherwise) to members of the community. With this in mind, I chose to lean into organically-inspired color palettes and relaxed typography, using textures and effects that make the materials feel like they might blend in with the greenery of the farm.
GRAPHIC ELEMENTS
For many of the materials I have designed for the farm, I like to incorporate actual scientific natural & botanical illustrations, which are collected from open-source archives available to the public online.
SOCIAL ASSET DESIGN
I have often created versions of the materials I have designed to live both in print (around the neighborhood) and on social media, in order to connect with potential garden visitors online.
⟡
⟡ STILL BROWSING? ⟡
ADDITIONAL WORK SAMPLES
Future foods
SNACK VS. CHEF
JUST WING IT
⟡
LET’S STRIKE UP A CONVERSATION
Have some questions? Not sure where to start?Or just ready to roll? Shoot me an email and I’ll respond ASAP so we can get this show on the road.
Or if you’re anti-button, it’s just haley.a.koch@gmail.com